For the remainder of the year, Piccadilly Lights will pause their usual ads every night at 8:20 p.m. and show a two-minute piece in what has been dubbed Europe’s largest digital art exhibition.
Each month a different artist is presented with all works aimed at “presenting new ideas that consider our world around 2020”.
Weiwei kicks off the CIRCA series with New York Days, the first episode of the 30-part residency of the celebrated Chinese contemporary artist, which highlights key moments in his personal and professional life. The film focuses on his formative years in New York and includes some of his earliest video artwork.
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Weiwei said, “CIRCA 20:20 provides a very important platform for artists to practice their practice and to reach the public. I think this will be a very interesting project and it will have an impact on the art and culture of London. “
CIRCA is the brainchild of artist Josef O’Connor, who said: “In our current state of emergency, artists can shine a light and create new perspectives that can challenge, inspire and change the future. CIRCA is committed to the vision and collaborative mindset needed to move us all forward. We are honored to have this opportunity on such an iconic platform to showcase both emerging and established artists and to support the wider creative community. “
Visitors to Piccadilly Circus can plug their headphones into www.circa.art to listen to the work. The website will also stream the artwork every night.