It’s Anna Wintour’s world and we all just live in it.
The second annual Vogue World is heading to the UK, set to open London Fashion Week this autumn.
Wintour, editor-in-chief of Vogue and chief content officer of Condé Nast, hopes the show will gain the upper hand “like the Met Gala.”
On the heels of fashion’s biggest night, Wintour is gearing up for a UK repeat.
After the show did “brilliantly well” last year, the fashion brand said it’s bringing Vogue World’s theatrical productions to London “to show our support for the arts”.
“The arts are under threat in the UK and Vogue World will be a timely reminder of how important they are, how important a part of our lives they are and how much they need our support,” she said in a press release.
This year, Vogue World benefits the London art scene.GC images
Vogue World takes place on September 14 at London’s Theater Royal Drury Lane.Getty Images
The philanthropic event, starring rapper Stormzy and actress Michaela Coel, will sell tickets to raise money for the city’s performing arts including the National Theatre, Royal Opera House and Royal Ballet.
“I have read with dismay how many cuts have been made in the performing arts sector,” the UK editor told the Guardian. “The creative talent in London is unparalleled so we will do everything we can to support all these creatively brilliant people.”
Wintour paid tribute to the brutal blow the London fashion scene took during the pandemic in 2020, saying the Vogue team “wanted to shine a spotlight on runway shows”.
“When we came out of the Corona crisis, we made the decision that we wanted to do something that not only supports the fashion industry, but also the gastronomy, the arts – life in general,” continued Wintour, noting that both Both style and theater are at the heart of the city’s tourism.
“The creative talent in London is unparalleled so we will do everything we can to support all these creatively brilliant people,” Wintour told the Guardian.CJ Rivera/Invision/AP
“New York has done it brilliantly and now we’re going to do it again in London to show our support for the arts,” Wintour said in a press release.Getty Images
“Fashion doesn’t exist in a vacuum,” added Mark Guiducci, creative editor of US Vogue. “It needs a cultural context, and that’s what Vogue does.”
Rufus Norris, the director of the National Theatre, praised Vogue’s efforts as the London arts scene continues to “recover from the pandemic”. While emphasizing the vibrancy of the sector, Norris added that “it’s touching to see so much support from the fashion world,” according to a press release.
But this runway is a stark contrast to Wintour’s signature Met Gala, which reportedly costs tens of thousands of dollars to enter.
To make it “as welcoming as possible,” tickets to London’s Vogue World start at just over $180, with a select few students getting entry free.
“I think post-COVID everyone loves a live event,” Wintour said.
Vogue World, which hosted a cobblestone street in the Meatpacking District last year, takes place at London’s Theater Royal Drury Lane on September 14, with tickets going on sale Friday.
Even Edward Enninful, editor-in-chief and co-host of British Vogue, described the event as “an evening to remember”.
The show will also be livestreamed, possibly for worldwide exposure.
“It’s important to us to be perceived as global,” Wintour told the Guardian, which reported the organization plans to expand Vogue World to major European cities before heading east to Asia.
She hopes Vogue World will become more relevant “like the Met Gala.”AFP via Getty Images
On Instagram, Vogue is promoting the runway show with images of supermodel Naomi Campbell, actor Sir Ian McKellan, London Mayor Sadiq Khan and fashion designer and former Spice Girl Victoria Beckham.
“Our editors have spent so much time attending fashion shows around the world over the years that we thought, ‘Why don’t we put together one of our own — one that tells a story about the cultural moment we’re in, but through the lens of fashion?’ ‘ Wintour said in a press release.