D&D London will open Haugen at The Pavilion at IQL Stratford in September 2021


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D&D London today announced details of the opening of its restaurant in Stratford, East London. The restaurant will be called Haugen and will open in September 2021.

As an all-day brasserie, café, restaurant and bar on the roof, the Haugen serves dishes inspired by Alpine cuisine in Germany, Switzerland, Austria and France. The menu features modern variants of classic Alpine dishes. Whether for breakfast at 7 a.m., for a leisurely lunch, to take away from the grab-and-go counter or for a festive dinner, Haugen wants to do exactly the right thing.

The new venue occupying the pavilion in the International Quarter London (IQL) will be at the gateway to the Queen Elizabeth Olympic Park. The restaurant complex will have a total of 544 seats. These include a ground floor deli with grab-and-go counter, a casual ground floor restaurant with an indoor conservatory, a dining room and cocktail bar on the first floor, and a rooftop bar with spectacular views of Stratford and the Olympic Park. Haugen will also have outdoor canopies spread over a large terrace on the ground floor and a wraparound outdoor dining area on the first floor.

The hospitality design studio Afroditi Krassa is responsible for the design of Haugen. Founded in 2002 by product designer Afroditi Krassa, the studio’s radically new approach to hospitality design resulted in the creation of some of the most iconic restaurants of the past decade, including Dishoom and Heston Blumenthal.

The wooden structure of the building by Acme and the interior design by Afroditi Krassa will create an atmosphere reminiscent of alpine chalets. The structure of the building has large windows that bathe guests in natural light throughout the day. At night, faux fur throws, intimate corners and warm lighting create a cheerful and sociable atmosphere.

The name “Haugen” pays homage to an unsung hero of the first Winter Olympics in 1924 and a celebration of Stratford’s role in hosting the London 2012 Olympics. Des Gunewardena, Chairman and CEO of D&D London, commented:

“I hope Haugen will become something unique and special in the London restaurant scene. If you see Haugen coming out of Stratford Station on the way to Olympic Park, it is sure to grab your attention. The pavilion is a remarkable building. Our restaurant and food concepts were inspired by its architecture and location. For those Londoners who love their alpine hash browns and tartiflettes, this is a must. But for those who prefer to keep their Olympic body shape, there are plenty of delicious options too! ”

Guy Thomas, Head of Place Assets at Lendlease added:

“Since its inception, we have always seen The Pavilion as an iconic and highly sustainable building that will help create a new and exciting experience and a heart for IQL and Stratford. D & D’s concept of Haugen as a warm, inviting place for all Londoners with an Alpine theme fits perfectly with the CLT structure, which is architecturally celebrated inside and out. Haugen will undoubtedly promote Stratford as a foodie destination and act as a local hangout for the community. We look forward to the opening in September. “

Notes for editors

Haugen is named after Anders Haugen. Anders Haugen was a ski jumper and in 1924 the first Olympic ski medalist in the USA. However, he did not receive his medal until 1974 because an error in the calculation of the rating wrongly awarded the bronze medal to another competitor, Thorleif Haug. The injustice was eventually undone when the mistake was discovered and Haugen was awarded the bronze medal by Haug’s daughter. To date, Haugen is the only American to have won an Olympic medal in ski jumping. A great unsung hero of forgotten times.

This was posted by Alice Bingley in Bdaily’s member news section.