F1 Arcade is coming to London because the world’s first of its variety



Adam Breeden’s London company will feature a realistic F1 simulator alongside food and drink offerings

Through The newsroom

32 minutes ago

The first of its kind F1 Arcade is coming to London and will feature 60 realistic F1 simulators and high quality food and beverages to match the Formula 1 racing weekend taking place.

The business was created by Adam Breeden, who has successfully created similar competitive social venues such as Flight Club and Bounce, and will be based in the One New Change retail center in St Pauls.

The F1 Arcade is scheduled to open on November 24th and anyone interested can join the waiting list.

F1 Arcade founder Adam Breeden said: “We are delighted to be able to offer the first of these premium and exclusive entertainment experiences right in the heart of London.

“It was my most ambitious project to date, combining everything we know about competitive venues with the strength of the Formula 1 brand.

Breeden added: “This is all the glamor of a Grand Prix weekend in your city, all year round. The state-of-the-art technology, first-class food and beverages coupled with a stunning venue design set a new level of quality.”

Developed by Motorsport Games using the rFactor 2 platform, the technology for the simulators will feature up-to-date mods of all cars on the grid and allow visitors to go head-to-head in individual events or in full Grand- Prix ​​weekends.

Brandon Snow, Chief Commercial Officer of F1, said: “We are very excited to introduce F1 Arcade, a brand new premium entertainment venue for everyone to enjoy.

“F1 Arcade is an ambitious project that will enable people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high quality hospitality offering.

He added: “Kindred Concepts and Formula 1 have worked tirelessly to ensure that F1 Arcade offers an incredible premium experience for all visitors, fans and non-fans alike, regardless of age or ability.”

More details on how much a visit to the F1 Arcade will cost are yet to be announced.