London meals entrepreneur wins lifetime achievement award


The Managing Director and Co-Founder of Dina Foods, Mr Suheil Haddad, was honored with a Lifetime Achievement Award at the West London Business Awards 2022, held on February 10th.

Mr. Haddad was recognized for his entrepreneurial vision and skills in building Dina Foods into an international provider of authentic Mediterranean foods over the past thirty years. His leadership was instrumental in creating a company that is now recognized as Europe’s leading baklawa producer and the number one supplier of authentic, artisanal, Mediterranean flatbread.

The family business was founded as a bakery in 1992 by Mr. Haddad together with his brothers Fadi Haddad, Samir Haddad and Amin Haddad. The vision was to bring the delights of Lebanese cuisine to the masses, making flatbreads and the famous sweet baklawa treats accessible to people across the UK and Europe.

Dina Foods now operates from three dedicated factory premises in the Park Royal estate in north west London and employs over 160 people. It sells flatbreads, sweets and savory items like falafel across the UK and 18 European countries. The products are available in restaurants, cafes, supermarket chains, airlines, hotels and wholesalers in the UK, Ireland and across Europe.

Over the years, Mr. Haddad has never compromised on the authenticity and quality of the products across the Dina Foods range. Everyone at Dina Foods works tirelessly to ensure the company receives the highest level of accreditation in the food industry and sources only the finest ingredients.

Andrew Dakers, CEO, West London Business, comments: “The judges recognized that Suheil has had a brilliant career that has produced a leader who has combined investment in taking a business from the ground up to the top of its field Community, philanthropy and lastly, the environment.”

“It is an honor to be recognized with these awards,” comments Suheil Haddad. “I’m grateful to have been able to share my love of quality authentic Mediterranean food, prepared using recipes passed down through the generations. I would like to thank the entire Dina Foods team, our customers, suppliers and my family for their constant support.”

Dina Foods was also shortlisted for Food & Beverage Company of the Year; Green Race to Zero Company of the Year; and Park Royal Business of the Year at the awards. In addition, Dina Foods was shortlisted for the Bakery Manufacturer award for the Food Manufacture Excellence Awards.