Don-Alvin Adegeest |
Tuesday 22nd December 2020
Tier 4 government restrictions could force London’s bustling beauty salons to lose more than £ 16 million a week.
The numbers were released by the National Hair & Beauty Federation, which counts 7,015 hair, hairdressing and beauty companies in London that together earned £ 841.5 million in 2018.
Richard Lambert, Chairman of the NHBF, said, “The short-term effects of these restrictions are devastating to our deadline-based industry. Aside from a Saturday night calling customers, these barber and hair salon owners are now losing the biggest trading week of the year that they could count on to recoup some of the money lost over the year. “
“This is not an industry that can move to online sales or take-out service, and it hasn’t received the same level of support for arts, leisure, or hospitality. Unfortunately, without urgent financial support from the government, many hair, beauty and hairdressing companies will never recover. “
Like many retailers, the beauty industry has suffered immeasurably from salon closings, layoffs, and an estimated 30 to 35 percent decline in annual sales, according to a McKinsey report. While DIY beauty has grown dramatically – in the UK, online sales of the prestige brand’s nail polish rose in double digits every week from the lockdown beginning in March through May – traditional barbers and hairdressers cannot sell their services online.