Salt Bae’s infamous London steakhouse is one of the 100 worst rated restaurants in the city, according to its Tripadvisor page. Knightsbridge’s Nusr-Et has received a barrage of polarizing reviews since opening in September 2021.
It now ranks 17,410 out of 17,481 restaurants in London, with a total of two stars from 125 reviews at the time of writing. The last review on Nusr-Et’s page was left four weeks ago, with recent reviews being both positive and negative. The comments date back to early October 2021.
There are currently 28 Excellent, three Very Good, five Average, nine Poor, and 72 Terrible reviews on the site. The last comment on the website read: “To be fair the sushi and steak were good. But nothing you wouldn’t get at a good mid-range steakhouse or sushi place for 60% of the price.
READ MORE: Salt Bae has returned to London restaurant Nusr-Et, abandoning steak to attack burgers and avocados
(Image: Getty Images)
“With these prices, the restaurant should be able to compete with the high-end London dining scene and it’s nowhere near as far as food, creativity or ambiance. Which brings me to my last point. The atmosphere was terrible. The crowd and stuff was very pseudo posh. I’m not surprised that reviews claim they kick people out because of their looks.
“Everything was overplated and presented on huge plates and gold etched. Who eats gold on their steak? The place was empty at 7pm on a weekend. And all those hundreds of thousands of pounds worth of meat and fish are likely to be thrown away or served days later than they should.
“My point is that the food was good and the prices weren’t terrible, but it’s not worth the visit and it doesn’t compare to a good mid-range steakhouse in London, nor to the upscale London scene, nor to the amazing Turkish food scene of the North East -London.”
However, a review from five weeks ago was more positive: “It was absolutely amazing. I am Turkish but my first time was in Nusr-Et in London. Everything was amazing.
“They immediately opened the doors as we were outside and they gave us a nice table. The lady at the front desk was so helpful. We ordered beef carpaccio to start with some cocktails. We tried Nusret Delight and Elvira.
“One of the Turkish managers of the team served us carpaccio, it was the best carpaccio I have ever tasted. For mains we ordered lokum beef and burger, served with ottoman salad… It was the best burger especially the bread. Everything was so fresh.
“We finished our meal with Turkish Baklava, of course. The service was amazing and creative. Waiters are very talented. Different shows for different foods. We will definitely come back to have more delicious food. Thank you for everything.”
On the Nusr-Et side, the flood of recent reviews has been both positive and negative. Three reviews published on April 24 claimed that one of the restaurant’s managers was rude and turned them away, although they all claimed to have booked their reservations months before. Others praised the steakhouse for its “fantastic food” and impeccable service.
Regarding how the site identifies false comments, a spokesperson told MyLondon: “Suspending a business’s listing is a standard moderation practice at Tripadvisor, implemented when a certain threshold of reviews is submitted to a business that does not Premiere describes -hand experience.
“These bans aim to prevent reviews that are not first-hand accounts from appearing on listings to ensure travelers can trust the content on our site.
“As the world’s most trusted travel and hospitality advisory platform, we are focused on protecting the integrity of the content on Tripadvisor. We take numerous steps to ensure our users receive accurate information about the millions of companies listed on our platform.
“Every single review submitted to Tripadvisor must first go through our review analysis system, which records the how, what, where and when of each review before it is published. With over 20 years of review tracking experience, we are able to discern what is normal reviewer behavior and what is not.”
(Image: Instagram / nusr-et)
In December 2021, Tripadvisor placed Nusr-Et’s site on a “ban” which meant people could no longer leave reviews. A message was posted warning people that they cannot leave comments or ratings for the time being.
The message read: “Due to a recent event that has attracted media attention and has caused an influx of review submissions that do not describe firsthand experiences, we have temporarily suspended the release of new reviews for this listing.
“If you have experienced this accommodation first-hand, please come back soon – we look forward to your review!”
A Tripadvisor spokesperson told MyLondon that they had placed a “ban notice” on the site at the time, suspending the publication of new review submissions. They said: “We apply blocking notices when a business receives an influx of review submissions that do not describe a first-hand customer experience.
(Image: Hannah Neary)
“Our review policy is clear that we only accept reviews that describe the reviewer’s experience first-hand. For this reason, we do not allow second-hand comments from reviewers who may have heard or read about an incident through social media or editorial media reports.
“We will continue to monitor incoming review submissions to determine the most appropriate time for the temporary suspension to end. We encourage customers who have had first-hand experience of the restaurant to check back and leave a review once the lockdown is lifted.
“The purpose of the ban notice is simply to prevent other non-first-hand account reviews from appearing in the listing.”
(Image: Gareth Cattermole/Getty Images)
Tripadvisor’s policy on ratings, comments and use of other interactive areas states that users submitting content must comply with their “posted policies” and “You expressly agree not to post, upload, transmit, distribute through the Services , store, create or otherwise publish any content of yours that:
“False, unlawful, misleading, defamatory, defamatory, obscene, pornographic, indecent, indecent, lewd, harassing (or encouraging harassment of another person), threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable . ”
Other policies include not posting comments that offend the online community, that “promote racism, bigotry, hatred, or physical harm of any kind against any group or individual,” “that constitute, encourage, promote, or provide instructions for its conduct, an illegal activity illegal activity would constitute a criminal offense” or provides information about illegal activities, to name a few.
The Site reserves the right to “remove from the Services, without notice, any such message or other content if it has a good faith belief that such content violates this Agreement or otherwise believes removal is reasonably necessary to achieve.” protect the rights of the Tripadvisor Companies and/or other users of the Services”. If a user objects to a removal, they can authorize the site to appeal the decision.
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In October 2021, MyLondon reported that Nusr-Et received very few negative reviews on both Google and Facebook. At the time of writing, the restaurant has an average rating of 3.1 stars from 481 Google reviews and 4.5 stars out of five from 77 votes on Facebook. Most of the comments left on Google consist of a star rating, both low and high, and few leave their thoughts.
It received a total of seven out of ten comments out of twelve on SquareMeal and a 4.5 out of five out of 277 reviews left on OpenTable. Salt Bae recently announced that he will be opening his 31st restaurant in New York.
The restaurant previously caused a stir last year when customers claimed they were turned away at the door despite a pre-booked reservation, while others were told they had half an hour in the middle of the meal to finish their meal .
MyLondon has reached out to Nusr-Et for comment.