Store London 2.0: Night Customary’s Small Enterprise Help Marketing campaign is again



At the beginning of December 2020 we launched our first Shop London campaign to promote the small businesses and proudly independent shops in London. Now, with a third lock behind us and spring sun on the way, we’re back for a bigger, bolder and better second round.

Shop London 2.0 starts from April 12th – the same date on which non-essential stores open their doors and welcome us back to our trade fair city.

From fancy department stores and quirky little virtual shops to online offers from brick and mortar businesses – there are discounts on fashion, beauty, housewares, artisanal food, children’s items and flowers. Our directory is full of companies that offer generous discounts of up to 50 percent for a whole week until April 18th.

With more than 170 companies participating, we’ve broken them down into directories to make shopping even easier.


Exclusive discount codes will be released from April 12th. So bookmark this page and look for some incredible deals during the festival week.

That’s not all. To celebrate the weeklong Shop London Festival, we’ve put together an amazing schedule of events, workshops, lectures and adoptions of London’s great and good. They will run on our YouTube channel as well as Instagram and of course right here at ES Best, home of the best online shopping in the capital. The full itinerary can be found below.

The last year has been a disastrous one for the capital’s retailers. They need our support more than ever and the best way to do that is by shopping small and local – Shop London.

Shop at the London 2.0 Festival of Events

Obtain a copy of the paper for a full breakdown of the event. Online at ES Best you will find interviews with celebrities as well as insights into brand founders.

  • 12 noon: Mothers in lockdown. An online discussion of mental health, advice and beauty tips with Michelle Kennedy, CEO of Peanut, Kyra White, co-founder of Oh Mumma, and Rosie Stockley, founder of MAMAWELL and Pre & Post Natal Fitness Expert.
  • Where: YouTube
  • 5 p.m .: bathe in bliss. The Wellness Foundry is running a sound bathing session to soothe those nerves that have frayed over the past 12 months.
  • Where: YouTube
  • 12 noon: pasture workshop with grapes & fig.
  • Where: YouTube
  • 5:00 p.m .: Mix your meals at home with a cooking along.
  • Where: YouTube
  • 12 noon: What does it take to run a successful social media brand? Peachy Den and Daphine have the answers in this panel discussion.
  • Where: YouTube
  • 5pm: Time to confuse things with a cocktail class with TT Liquor.
  • Where: YouTube
  • 12 noon: Drawing course with Helen de Bullock in collaboration with the legendary British accessory label Lulu Guinness. Pencils ready!
  • Where: YouTube
  • 5 p.m .: The sex talk. A discussion and workshop to spice up your sex life with Chloe Macintosh from Kama Sexual Wellbeing App, Sexually Positive Influencer Emily Valentine, and Leading Sex and Relationship Psychotherapist Miranda Christophers.
  • Where: YouTube
  • 10 a.m .: For the first weekend of (relative) freedom, prepare for your big night with a makeup tutorial.
  • Where: YouTube
  • 6pm: Dance class with Cheryl Hole. One of the stars of RuPaul’s Drag Race UK S1 will reveal the moves to hit the dance floor.
  • Where: YouTube
  • 10am: End the weekend with a meditation session with YSM8 founder Poonam Dhuffer.
  • Where: Zoom – Register here.
  • 6pm: We end Shop London with an act of self-love. How to do a facial for yourself virtually hosted by Face Gym.
  • Where: YouTube

What is Shop London?

Shop London was developed by Acting Purchasing Editor Ellie Davis, Shop London, to support local, independent businesses in London. She said, “I write about shopping for a living. When the pandemic broke out, I could see how badly it affected small businesses across the city. To help, Evening Standard is restarting its campaign to help businesses get back on their feet after the devastation of Covid. With summer approaching, this is the perfect opportunity to look for things for the great re-emergence. “

The participating shops offer ES readers a special code that can be used at the checkout of the website to receive money for their purchases.

Where and when does Shop London take place?

The week-long extravaganza runs online from April 12th to 18th. Our directory of participating stores has any discounts or special offers on selected items.

You can also find the promo codes required for the discount in our directory. So make us your first stop in Shop London.

Workshops and events take place on YouTube and Instagram. Don’t worry if you miss any; We’ll add them to ES Best so you can catch up when you want.

Which brands can I expect in Shop London 2.0?

From fun housewares and cutting edge fashion to artisanal food and drink, we have categories across the board. The new Shop London directories are divided by type so you can shop whatever you want quickly and easily.

What discounts are there?

There are up to 50 percent who have wiped the MSRP of some products. It’s a bargain!

How do I apply the discounts?

As with any other discount or coupon code, be sure to look for and apply the prompt at checkout before completing the payment. Each shop may have its own shop policies, which you can find on their websites.

Ready, ready – SHOP LONDON.