The London Meals Financial institution marketing campaign is launched

The London Food Bank campaign is launched

With the need increasing each month, the London Food Bank is hoping people will donate big bucks to this year’s London Cares Curb Hunger campaign.

Usage has never been higher as more people seek help this year.

“We help 3,600 families every month and every month is a new record,” said Glen Pearson, co-chief executive of London Food Bank. “And about 25 to 30 percent of the people who come to us are newbies.”

This is the 27th year of the Cares Curb Hunger food campaign in London. More than £65,000 was raised in 2022.

There are several ways to donate to this year’s campaign. You can go to the food bank’s website online with a gift of money, drop off nonperishable groceries at any London fire brigade or grocery store and people are also encouraged to start their own line.

“What’s really critical about this campaign is growing,” said Jay Stanford, City of London’s Environment Director. “You have the opportunity to grow fresh food in your backyard or a community garden that can be delivered to the food bank.”

Grocery stores are doing their part by donating more and more fresh groceries long before they end up in landfills.

“Now, 53 percent of the food we serve is fresh,” Pearson said. “Grocery stores are now supplying us with two million pounds of fresh food a year and that’s huge and that’s the story that needs to be made public.”

This year’s campaign ends on June 17th.