The Mayor of London publicizes a multi-million pound initiative to assist reopen central London safely


The Mayor of London, Sadiq Khan, has launched “a major new campaign to encourage a return to the hospitality, retail and cultural districts of central London”.

With an investment of five million pounds, both tourists and Londoners are to be welcomed back to the capital – all in a safe and sustainable way. Khan believes that “the safe reopening of Central London will be fundamental to the capital’s long-term future prosperity”.

Major events are proposed to showcase the public space and cultural richness of central London – more information on what events to expect will be made public.

A report jointly produced with the London School of Economics highlighted that “there are special concerns about the future of London’s arts, culture and retail trade” and that major economic support is needed to keep areas like the West End to protect.

The Mayor has also raised £ 2.3million for a Culture at Risk fund to help some of London’s most vulnerable creative and nighttime businesses.

Bernard Donoghue, Association of Leading Visitor Attractions (ALVA) Director, said: “We very much welcome this announcement of significant support for the recovery of the London visitor economy. Tourism is one of the largest and most important economic sectors in London and we need our cultural attractions , Theaters, pubs, bars, restaurants and hotels to reopen safely and sustainably and to welcome local and local visitors again.

“We have worked closely with the Mayor and supported all of his government demands for the right policies and financial support. We are delighted that he is investing in making London more welcoming, open and sustainable than ever.”

Cultural figures have urged the UK government to promote similar programs in areas across the UK – to help ensure a sustainable and safe increase in attendance if the vaccine campaign continues and hopefully the case numbers drop.

Last year, Khan warned that London was facing “existential threats” due to the ongoing effects of the pandemic.

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