GoNutri Limited is registered at a residential address in East London and was wound up in the High Court on 12 February 2019 for breach of commercial probity, improper dealing practices and improper sales techniques.
After confidential investigations, bankruptcy trustee investigators found that GoNutri was targeting the elderly and vulnerable, bombarding them with cold calling and high-pressure sales techniques to coerce them into buying vitamin and mineral supplements.
Using an overseas call center to market the products, sales reps would occasionally mislead customers into believing they represented health centers in the UK or elsewhere in the NHS.
Products were sold at gross inflated prices and the same item could be sold at different prices ranging from £11 to £49.99.
Some customers were told they had not paid for the items and were forced to pay multiple times for a single product, while others received items they did not request before being forced to pay.
A victim, who was 91 at the time, reported being harassed with calls claiming that the card payment was not working. When the customer asked the call center to send him an invoice by mail instead, the employees refused. This prompted the 91-year-old to write another check, although the customer later found out the bill had already been paid the first time.
And in another example, an 84-year-old was persuaded to place three orders on purpose because he would not feel the physical benefits until after the third installment.
Investigators found that Go Nurti targeted around 409 customers with an average age of 85 and that the dietary supplement company had sales of around £128,000 between May 2016 and June 2018.
The hearing was before Justice Snowden, who issued the winding-up order in the public interest.
Due to the appointment of the Official Liquidator, all public inquiries regarding the affairs of the Company should be directed to: The Official Receiver, Public Interest Unit, 2nd Floor, 4 Abbey Orchard Street, London SW1P 2HT. Email: [email protected].
Notes for the editor:
GoNutri Limited (company registration: 09981433) was incorporated on February 2nd, 2016. The company’s registered office is at 37 Shoebury Road, London, E6 2AQ.
The application to wind up GoNutri Limited was filed on January 3rd, 2019 under Section 124A of the Bankruptcy Act 1986. The company was dissolved on February 12, 2019 and the official insolvency practitioner was appointed liquidator.
Company Investigations, part of the Insolvency Service, uses the powers under the Companies Act 1985 to conduct confidential factual investigations into the activities of UK limited companies on behalf of the Secretary for Business, Energy and Industrial Strategy (BEIS). . More information on live investigations of companies can be found here.
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