Phizz are taking on Berocca as the UK’s fastest growing effervescent brand; the young, science-led team works with a PhD neuroscientist to develop innovative all-in-one health supplements that are formulated to support daily wellbeing, exercise, travel, and nights out.
Phizz ran as a self-funded business for five years, kicking off with a five-figure sum from the founding team. With minimal capital, Phizz disrupted its way into the hydration category and had strong early-stage business. Phizz has shifted up a few gears in the last two years; by increasing its retailer footprint, amping up e-commerce, concentrating resources on the UK market and employing a hungry and talented team.
September sees the rollout of Phizz’s first Out of Home Campaign, which will run until the 24th September.
The objective of the campaign is to drive brand awareness across London and to support the launch of Phizz Caffeine Boost in Tesco Express. Bringing the brand to life across a variety of touchpoints and platforms to maximise brand awareness, impact and campaign longevity.
With an expected reach in excess of 7 million, taking advantage of the return to office working and September’s back to school season, the campaign includes advertising across three high impact mega screens including Canary Wharf, Westfield Shepherds Bush and Westfield Stratford; advertising across 50 food delivery bikes in Zone 1, Central London.
32 further mega screens will run for the full two weeks across zones 1 and 2; Phizz have also created 500 magnetic clings, pavement stencils and sampling bins, the team will be distributing sample product across London for the next two weeks; lastly, Phizz has partnered with Gymfluencers to create 100 bespoke Phizz Caffeine fitness influencer boxes, to enhance social media awareness in tandem with the campaign.
Phizz Founder Dan Cray says, “In 2023, Phizz has soared to third place within the effervescent category, and with our recent debut in Tesco Express, the time was ripe to take our visibility to new heights.
“With distribution now spanning over 4,500 nationwide locations, we’re embarking on an ambitious journey. Expect impactful ATL campaigns and exciting activations with renowned brands like Gymshark. This marks just the beginning of our significant growth.
“Our launch to Tesco Express is our first time in this convenience store format. The launch has been driven from the strong rate of sale nationwide in superstores. Tesco now sees a strong fit for Phizz to support non-stop city lifestyles.”
By Mark Adair – Correspondent, Bdaily
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